Strengthen Your Thinking - Word Association

Stretch your imagination and warm up your brain with this simple and enjoyable creative writing activity.

This technique of writing uses a number of words that are all connected to one another in some way. Word association challenges us to invent short stories or poems, using the associated words.

Wellbeing benefits:

Think clearly
Problem solve

Examples of how this activity can help me:

I want to be able to focus on a task, without getting distracted.


30 minutes+

Who can I do this activity with?

On my own or someone else, or with a group of people. (It’s amazing how different each person’s piece of creative writing is, when using the same set of words).

Where can I do this activity?

Indoors or out. Wherever's comfortable and away from distractions.

How often can I do this activity?

This is a great way warm up activity, as well as giving the inspiration for further writing.  Use any theme to inspire imaginative connections and creative writing.

What do I need?

  • Pen/pencil
  • Paper 

Did you know?

Research shows that creative activity builds different ways of thinking, and can change our perception of situations.

"I really enjoyed this activity as a group. We all came up with words that were associated with the ones before them. It was challenging in a good way, as it got us using our imagination to problem solve."

Workshop participant

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